Consumers attitudes towards eco-friendly homes

A research conducted by Eurocell on the attitudes towards the housing market, reveals the demand for eco-friendly buildings.

The study surveyed 1,000 25-40 year olds to understand their views on the homes of the future.

Respondents were asked questions on a wide range of issues including their home ownership prospects, attitudes towards sustainability credentials in future homes, views on building design, the impact of homes on their wellbeing, as well as their views on how homes could be made more affordable. Following this, Eurocell asked experts from Simpson Haugh, Hawkins Brown, BDP and The High Street Group to analyse the findings and provide insight into the trends that they are currently seeing in the market.

It is interesting to notice the eco consciousness of the respondents. 52% of surveyors consider ‘somewhat’ or ‘very important’ that their home is made using environmentally-responsible materials; and 49% would be more likely to buy or rent an ‘eco-friendly’ home. Additionally, 24% of respondents would be willing to pay more money for eco-features.

More than two out of ten (22%) said the use of recycled and sustainable building products was an appealing feature. Among the features considered interesting, double/triple glazing identified as the most appealing (58%), followed by designs that maximise the amount of natural light in the home (41%).

When asked about the most appealing design trends, respondents identified an eco-friendly home (29%) and open plan living (24%) as the top two most appealing, with big floor-to-ceiling windows and a minimalist look coming joint third with 23%

When asked what are the top three factors contribute to them feeling good in their own home respondents identified the amount of natural light (48%), low noise levels (39%) and feeling safe and secure (37%) as the most important. These were closely followed by access to outdoor space (36%), and the design and layout of the home (35%)